A Week to Remember: Building Community at NYFW

This September we took the brand to New York City for this years fall NYFW. It was a real life movie and this recap/promo video serves as a testament to Pretty Ugly's growing influence on the streetwear scene. But NYFW was more than just a backdrop for our video. It was a week of:

  • Connecting with our community
  • Increasing brand visibility
  • Gifting our belts to influencers and style icons
  • Building relationships within the industry

To showcase our new belt during NYFW this year, we collaborated with Stephon Archibald, also known as FPVVegan, a professional drone operator known for his stunning aerial videography. Using an FPV (First Person View) drone, we captured the energy and style of the city and all the NYFW events.

 

The result? A high-octane promo video that puts you right in the heart of the action. From street corners to rooftops, our drone zipped through the city, spotlighting individuals who embody the Pretty Ugly spirit - unafraid to express their unique style and personality.

Want to see what all the buzz is about? Check out our full promo video and witness the croc embossed leather belt styled on the streets of New York City. Then, head over to our online store to grab one for yourself.